Samsung Gears Up For Retail Rollout In Canada

The new Samsung stores are part of a larger retail strategy for the company that will also include special Samsung-branded “Experience Zones” and “store-within-a-store” kiosks inside certain electronics and partner stores that will feature the company’s products, including televisions, mobile phones tablets and appliances. REUTERS/Kim Hong-Ji

MISSISSAUGA — Samsung Electronics Canada plans to open several retail outlets throughout the country this year as the Korean electronics giant looks to follow in the footsteps of rivals Sony Corp. and Apple Inc. by creating a more direct relationship with consumers.

The new Samsung stores are part of a larger retail strategy for the company that will also include special Samsung-branded “Experience Zones” and “store-within-a-store” kiosks inside certain electronics and partner stores that will feature the company’s products, including televisions, mobile phones tablets and appliances.

Read the whole story: National Post

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