Apple’s Pitch To Boost Sales In Asia: Budget iPhone?

Apple iphone

The prototypes have a larger display than the current iPhone, according to manufacturing news site Digitimes, and could feature a less expensive body, possibly made of plastic. Photograph: Graeme Robertson for the Guardian

Will US consumers see discounted pricing on iPhones too?

theguardian

Apple is reportedly developing a budget version of the iPhone that could cost half as much as its latest handset, in an attempt to push back against arch-rival Samsung and increase sales in Asia.

With competitors producing touch-screen devices for under $100 (£62) without subsidy, analysts say that to make an impact Apple would need to price its budget model at around $300, half the price of the latest iPhone.

Scheduled for launch in the second half of this year, according to manufacturing sources, a second model would mark a major shift in strategy for Apple, which has produced just one handset a year since it first appeared in 2007.

The prototypes have a larger display than the iPhone 5, according to manufacturing news site Digitimes, and could feature a less expensive body, possibly made of plastic rather than the aluminium casing favoured by Apple.

Last year saw the arrival of touch-screen smartphones from ZTE, Samsung and Lenovo that cost less than $100, a development that will push annual sales of what are in effect miniature computers to the 1bn mark for the first time in 2013, according to accountants Deloitte.

Read the whole story at theguardian

Conversations