LinkedIn is buying the news reading app-maker Pulse in a deal valued at between US$50 million and US$100 million, according to technology website AllThingsDigital reported on Monday.
However, neither company has revealed anything publicly yet.
The Mountain View, Calif.-based social media giant has already been plugging away at promoting itself as a news aggregate at least — especially through its mobile apps and a major revamp of its news feed and profile pages. Pulse applications for Apple and Android powered smartphones or tablets were designed a “fast, fun and beautiful way to read your favorite blogs, magazines and newspapers.”
The acquisition of Pulse would likely play into strengthening that constant stream on the home page to make it a one-stop shop for professionals when checking their news throughout the day.
Pulse, according to the company’s newsroom, claims to already have than 20 million app users and said it is adding more than two million users monthly.