Apple Profit Falls For First Time In Nearly A Decade

The Apple logo is displayed on the exterior of an Apple Store on April 23, 2013 in San Francisco, California. Apple on Tuesday reported that its quarterly profit had dipped for the first time in nearly a decade despite a rise in revenue from the same period a year earlier. Read more at: http://phys.org/news/2013-04-apple-profit-falls-decade.html#jCp

The Apple logo is displayed on the exterior of an Apple Store on April 23, 2013 in San Francisco, California. Apple on Tuesday reported that its quarterly profit had dipped for the first time in nearly a decade despite a rise in revenue from the same period a year earlier.Apple on Tuesday reported that its quarterly profit had dipped for the first time in nearly a decade despite a rise in revenue from the same period a year earlier.

Apple posted a profit of $9.5 billion on revenue of $43.6 billion in the first three months of this year, compared to a profit of $11.6 billion on $39.2 billion in the same quarter in 2012.

It said its gross margin, or the amount of money it makes in profit from its devices, shrank to 37.5 percent from 47.5 percent.

The number of iPhones sold in the quarter rose to 37.4 million from 35.1 million during the same quarter last year.

The number of iPads sold surged to 19.5 million from 11.8 million a year earlier, the earnings figures showed.

Apple announced that its board of directors has endorsed a plan to more than double to $100 billion the amount of its stock it will buy back in the coming three years.

The board also approved a move to raise a coming stock dividend by 15 percent to $3.05 per common share as the company worked to restore confidence in its stock.

Apple shares climbed five percent to $426.45 in after-hours trade following release of the figures.

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