GOP Maps Out Attacks On Obamacare

Representative Eric Cantor helped issue a “House Republican Playbook” with “messaging tools” to attack the health care law. | Doug Mills/The New York Times

Representative Eric Cantor helped issue a “House Republican Playbook” with “messaging tools” to attack the health care law. | Doug Mills/The New York Times

The New York Times:

WASHINGTON — The memo distributed to House Republicans this week was concise and blunt, listing talking points and marching orders: “Because of Obamacare, I Lost My Insurance.” “Obamacare Increases Health Care Costs.” “The Exchanges May Not Be Secure, Putting Personal Information at Risk.” “Continue Collecting Constituent Stories.”

The document, the product of a series of closed-door strategy sessions that began in mid-October, is part of an increasingly organized Republican attack on the Affordable Care Act, President Obama’s signature legislative initiative. Republican strategists say that over the next several months, they intend to keep Democrats on their heels through a multilayered, sequenced assault.

The idea is to gather stories of people affected by the health care law — through social media, letters from constituents, or meetings during visits back home — and use them to open a line of attack, keep it going until it enters the public discourse and forces a response, then quickly pivot to the next topic.

The New York Times has published a memo that outlines ”House Republicans’ response to the Affordable Care Act” which the Times points out, “is increasingly organized and orchestrated, including collections of stories about people who say they were harmed by the health care law.”

Read the whole story at The New York Times

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