There was a time when veganism was widely associated with animal rights activists, the health conscious and the religious. But now more and more people are dabbling with a vegan diet, albeit temporarily. Why?
To a committed carnivore, adopting a vegan diet – no meat, no fish, no dairy, and no eggs – sounds like a dramatic step.
But a growing trend for giving up all animal products doesn’t involve going vegan forever. Nor does it even require being morally opposed to eating meat.
In fact, it might only last a matter of weeks.
More people are pledging to go vegan for seven or 30 days, according to the Vegan Society. There were 40% more people signing up to this temporary menu in the first two months of 2013 compared with the same period in 2012, it says.
Most famously singer Beyonce and her rapper husband Jay-Z went vegan for 22 days as part of a “spiritual and physical cleanse”.
And this year a new campaign – Veganuary – has already seen 3,200 people commit to go vegan for the first month of 2014, organizers say.
Many of these part-time vegans aren’t against eating animal products in principle. But they might have taken inspiration from well-known figures who have adopted the vegan lifestyle full-time, such as Oscar-winning film director James Cameron, former US president Bill Clinton and Microsoft founder Bill Gates.