FDA Says Eggless Mayonnaise Must Change Name

Hampton Creek’s Just Mayo is egg free and comes in a variety of flavors, in San Francisco, CA, Tuesday, August 12, 2014. | Michael Short, The Chronicle

The Silicon Valley food startup Hampton Creek, which has experienced explosive growth selling egg-free mayonnaise-like spreads and cookie doughs, is in trouble with US food regulators for “misbranding” its products and failing to follow certain labeling rules.

In an official warning letter dated August 12 and posted today (Aug. 25), the Food and Drug Administration lists four “significant violations” that the food company (or is it a tech company?) must fix before the end of the month. The biggest issue raised by the regulatory agency is the same one that Unilever, maker of Hellmann’s Mayonnaise, tried to sue Hampton Creek for in 2014: You can’t call a product “Just Mayo” if it’s not mayonnaise—and that means it has to contain eggs.

“The use of the term ‘mayo’ in the product names and the image of an egg may be misleading to consumers because it may lead them to believe that the products are the standardized food, mayonnaise,” the FDA wrote.

Hampton Creek, which is backed by high-profile investors including Bill Gates, Li Ka-Shing, and Vinod Khosla, was scrutinized earlier this month for its management practices after anonymous ex-employees aired their complaints with Business Insider.

Read the whole story at Quartz